A family firm for family businesses

Your business is a living thing.
We watch its vitals.

Monthly financial checkups for gas stations, convenience stores, restaurants, coffee shops, and laundromats. Clean books, a plain-language answer to “am I actually making money?” — and no surprises in April.

The Vitals

Every healthy business shows the same signs.

A doctor doesn’t guess — they check the vitals. We do the same for your business, one vital at a time. Heartbeat is live today; the rest are on the way.

LIVE
VITAL 01

Heartbeat

Financial health

A monthly financial review: clean books, what’s driving your revenue and expenses, and tax-ready financials your preparer will love.

COMING
VITAL 02

Vision

Advisory & planning

See what’s ahead. Pricing, cash planning, big decisions — a numbers person in your corner when it counts.

COMING
VITAL 03

Backbone

Systems & efficiency

The systems that hold your business up — POS, payroll, inventory, paperwork — reviewed and streamlined so the day runs itself.

COMING
VITAL 04

Voice

Marketing & visibility

How your business is heard: Google reviews, local search, simple promotion that brings the neighborhood in the door.

Vital 01 — Live now

Heartbeat: a monthly checkup on the money.

Most owners see their numbers once a year, in April, when it’s too late to change anything. Heartbeat puts a finger on the pulse every month.

  • 01
    Clean, reconciled books — done for you Bank, cards, and cash tied out monthly. Shoebox of receipts welcome.
  • 02
    One page, in plain language What came in, what went out, and what changed — no accounting jargon, no 40-page report.
  • 03
    What’s driving revenue and expenses Which part of the business made you money this month, which one quietly ate it, and what to watch next month.
  • 04
    Tax-ready financials, all year Your tax preparer gets clean numbers in January. No April scramble, no surprise bill, no missed write-offs.
  • 05
    A person who answers the phone Questions between reviews? Call us. You talk to the same two people every time.
Heartbeat — Monthly
$149/month

+ $349 one-time onboarding (we set up your books, connect your accounts, and clean up the current year).

Start with a free checkup

No contract. Cancel anytime. Your books and records are always yours.

Who we serve

Built for the businesses that run Main Street.

Cash-heavy, family-run, open early and closed late. We know these businesses because we’ve done their taxes for decades.

Gas stations

Fuel, lottery, and inside sales are three businesses in one. We keep all three straight.

🏪
Convenience stores

Vendor deliveries, cash drawers, and thin margins — know which shelf actually pays the rent.

🍽️
Restaurants

Food cost, tips, and payroll compliance handled — see your real margin per week, not per year.

Coffee shops

Small tickets, big volume. We show you the numbers behind every cup.

🧺
Laundromats

Cash-heavy books done right, plus a clear picture for the next equipment decision.

How it works

Three steps. No homework.

STEP 1 — CONNECT

Hand us the paperwork

Connect your bank and POS, or drop off statements and receipts — whatever is easiest. We take it from there.

STEP 2 — WE WORK

We do the books

Every month we reconcile everything, tie out the cash, and study what moved.

STEP 3 — YOU KNOW

You get the pulse

One page and a short call, in plain language: how the business is doing and the one or two things worth doing about it.

About us

A family firm, for family businesses.

“Most of our clients built their business the same way we built ours — as a family, with long hours and their own money. We treat their numbers that way.”

The Vitals Group is a father-and-son firm. Between us: decades of tax preparation for main-street business owners, and years building financial technology used by banks and payment companies.

One of us has probably already done taxes for a business like yours. The other makes sure you see your numbers the way a modern company would — clearly, monthly, without the jargon.

We keep the client list small on purpose. You’ll always talk to one of the two of us.

Book a checkup

Fifteen minutes. Free. We’ll tell you what your books are saying.

Bring your last bank statement or just your questions. If we’re not the right fit, we’ll say so and point you somewhere good.

Book a free 15-minute checkup